Tide Loads of Hope

When Marisa was little, she would run around the apartment in VA, mimicking a tv commerical, specifically "If it's gotta be clean it's gotta be Tide!" At 3 years old she was sold on Tide detergent. Now 20 years later (ack!) Tide is still going strong and doing it's share to help out those in need.

Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, we travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our free mobile laundry service.

Where it all started In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide Loads of Hope truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.

Tide Loads of Hope truck:
32 high-effiency washers and dryers stationed on the truck
Can do 300 wash and dry cycles a day -equal to one year's worth of laundry for a single family
Will wash about 9,000 loads of laundry over a four-week period
Leveraged during massive disasters where electricity is unavailable in the region

Tide Loads of Hope vans:

In partnership with a local laundromat, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks
Leveraged during disasters where neighboring communities still have a source of electricity

To date, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.

Tide Loads of Hope Vintage Tees: Tide Loads of Hope can also be supported through the purchase of a Tide Vintage Tee. All profits go to support families affected by disaster.

If you would like to help this venture futher, you can purchase a Vintage Tee from the link above 100% of all proceeds from the t-shirt sales go directly to the program.