Friday, June 12, 2009

Name That Firefly!




Bah dah da da bah da da da da! (put gameshow music in your head)

Kroger-owned food stores are holding a contest that can help fund your child’s college education. Help Comforts store brand baby formula name its Firefly mascot and win a $10,000 college scholarship. It’s really easy actually, just go to the Comforts for Baby website and enter in 25 characters or less what you would name their adorable little firefly. There is a caveat to the entry though, you must have a child under the age of 2. But if I could enter I would name him Bumble since he looks a little bumblebeeish. (is too a word!) The contest runs until July 31, 2009 and the winner will be announced in September.

Most brand name formulas are fortified with iron and contain all the vitamins, minerals, and nutrients required for a healthy baby's first year. They also contain the lipids DHA and ARA, which are associated with infant mental and visual development. They also provide nutrients found naturally in mother's milk that help develop the immune system. And most of all they also COST A FORTUNE! By going generic with the Kroger brand of Comfort you know you are getting all of the above but at a price more economical to a new parent.

It amazes me nowadays how new parents can afford anything. Formula is a gotcha if you choose not to or are unable to breastfeed (personally, I don’t lactate. Tmi? Too bad). Diapers are another outrageous expense and it doesn’t matter whether you go cloth or disposable they both cost a lot. Generic just makes sense. And who couldn’t use an extra $10,000 for their college fund?

If you have a child under 2, go enter the contest now.


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